NEWSLETTERS WE LOVE
Sierra Club RAW
Grist
Daily Candy
Baby Center
Flavor Pill
Zipcar
GREAT RESOURCES
Convio Benchmark Study (FREE – EXCELLENT)
M&R Study (FREE)
M&R meta-analysis (FREE)
MarketingSherpa 2007 Benchmarks ($$$$)
Nielsen-Norman E-Newsletter Best Prax ($$$$)
I also liked HungryGirl’s daily emails. You can check them out by visiting the Hungry Girl website and clicking on any of the big icons on the homepage.
I also forgot to mention this on yesterday’s panel, but EmailLabs has a great tool for testing your From and Subject line.
Other great resources for tips on improving your e-newsletter include:
Convio’s bi-monthly newsletter, Convio Connection
TechSoup’s “Using the Internet” section (it’s made for non-profits!)
EmailLabs’ monthly newsletter, the Intevation Report