Identify the top 200-400 search terms on your website. These top 200-400 terms will usually represent a very significant percentage of search volume. Identify the […]
Month: May 2007
User-Generated Content Still Spooks Media Execs
57% of senior executives in the media and entertainment industry point to the rapid growth of user-generated content as one of the top three challenges […]
80% of Marketers Say Viral Builds Awareness
One of the major take-away messages from MarketingSherpa’s Viral Marketing 2007 survey, which was released in April, is that marketers who have done extensive work […]
http://www.cyberjournalist.net/news/004199.php
washingtonpost.com has launched a new feature that pulls together all of a users’ contributions to article comments or discussion boards on an individual’s MyPost page. […]
Hitwise US News and Media Report (Excerpts)
by LeeAnn Prescott The market share of visits to the top 10 News and Media websites declined by 3.8% from March 2006 to March 2007, […]
Tiny Bubbles: Social Media Explodes in a Thousand Small New Ways
At is core social media is about human communications returning to normal levels of discourse that may have been forgotten in the push to cash […]
Why Invest in Social Features for Your Web Site?
The runaway successes of YouTube, MySpace, and Flickr have completely changed the landscape of design. One huge change is the rise in socially-enabled web applications, […]
Web Analytics
by Beth Kanterhttp://beth.typepad.com/beths_blog/2007/04/screencast_trea.html I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast […]
5 key characteristics of web brands
Here are the five most important characteristics of web brands: Web brands are useful They have a clarity of purpose The embrace simplicity They interact […]
Key Reports in Google Analytic
.Key Report #1: Referring Search Terms From Search Engines The report that tells you which search phrases people are using to find your site tells […]