I’ll point out that trying to increase the time on site may well be at odds with usabilitygoals, which often are to *decrease* the time […]
Month: July 2007
Metrics
“Google will see a drop to fifth in time spent, simply because its search engine is intended to guide users elsewhere as quickly as possible. […]
Measuring site success
There is no mean average for time spent on a campaign style site. Just as with every other form of outreach, your audience will have […]
THE BEST WEBSITES ARE USEFUL AND UGLY
Functionality and usefulness are far more important to the success of your website than how nice and elegant it looks. The first time I saw […]
Technorati
Most of us use Technorati to find out how popular we are, of course. If your ranking is high enough, you get to sit at […]
Avoiding the form bots
This kept our email addresses clean, but we did have a problem at one point. SPAM bots kept going after one of our forms. We […]
Tracking document downloads in Google Analytics
So I’ve taken the code and modified it a little to make it just for file downloads, and to cover more file extensions that the […]
Nielsen Shuts Window on Pageview Rankings
Yahoo reports that Nielsen/NetRatings will be scrapping the pageview-based rankings system that’s long comprised the industry’s webpage yardstick, in favor of tracking the length of […]