NEWS YOU CAN USE Giving control of a website to a communicator can be like giving a pub to an alcoholic. Writers and communicators have […]
Month: July 2008
The Long Wow
By Brandon Schauer, Adaptive Path Reprint from Adaptive Path, October 25, 2007 The Long Wow is a means to achieving long-term customer loyalty through systematically […]
Top 10 fatal url design mistakes
URL design? Is there any design involved at all in deciding how your Internet address and directory structure will look like? Yes, there is, or […]
SELFISH, MEAN, IMPATIENT CUSTOMERS
Information overload, news fatigue and WADD (Web Attention Deficit Disorder) are creating a brutal landscape on the Internet. “Web users are getting more ruthless and […]
Population to Hit 7 Billion in 2012
Population to Hit 7 Billion in 2012 The world’s population will reach 7 billion in 2012, even as the global community already struggles to satisfy […]
ON PROSE AND CONS: WHEN TWO-SIDED FRAMES INCREASE ATTITUDE CERTAINTY AND BEHAVIORAL INTENTION
There is a lot of buzz around Persuasion, Emotion and Trust (PET design) going on now. Sure, human factors / usability is still important: if […]
Design Criteria
* Ask customers for what they have, rather than asking them for what the company needs. * Allow customers to say they “don’t know.” * […]
Reduce Bounce Rates: Fight for the Second Click
Summary: Different traffic sources imply different reasons for why visitors might immediately leave your site. Design to keep deep-link followers engaged through additional pageviews. A […]