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 Ste Drayton

Ste Drayton

Seasoned Writer. Marinated Copywriter. Soaked in Digital.

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Month: August 2009

August 25, 2009

Skills a web publisher should have

by Neil williams (More about Neil) Control-A, Control-C, Control-V. Anyone can do that, right? So we can give our web publishing work to a few […]

Learn by Ste Drayton
August 20, 2009

Writing Better Job Ads

Writing your ads specifically for an online audience brings dividends. Not only do well written job ads attract a greater number of applicants, but often […]

Learn by Ste Drayton
August 20, 2009

Broken Guitar Has United Playing the Blues to the Tune of $180 Million

BY Ravi SawhneyThu Jul 30, 2009 at 12:50 PM Singer-songwriter Dave Carroll’s United flight had just landed when he heard a passenger behind him exclaim, […]

Learn by Ste Drayton
August 10, 2009

10 harsh truths about corporate blogging

by Paul Boag I have reached the conclusion that most organizations have a blog simply because they feel they should. Many marketing departments fail to […]

Learn by Ste Drayton
August 10, 2009

NOBODY CARES ABOUT YOUR WEBSITE

Your customers couldn’t care less about your new look, your newdesign or whether your dog has just had kittens. “Hi Gerry,” the Air New Zealand […]

Learn by Ste Drayton
August 3, 2009

Myth of customer surveys

Someone sent me a magazine article about “what motivates kids to buy.” MTV Networks asked a group of young adults how they make purchasingdecisions. The […]

Learn by Ste Drayton

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