To make menus and links simpler you have to think like acustomer. You also have to reduce the number of links and focuson the task […]
Month: October 2009
Americans Want Brands that Inform
The top characteristic US consumers want from brands they like is to improve their knowledge—and the least desirable one is for a brand to “only […]
Know Your Typefaces! Semantic Differential Presentation of 40 Onscreen Typefaces
Dawn Shaikh* – User Experience Researcher (Seattle/Kirkland UX Team) Summary. This article presents results from a study investigating the personality of typefaces. Participants were asked […]
Visual Appeal vs. Usability: Which One Influences User Perceptions of a Website More?
Christine Phillips* & Barbara S. Chaparro Summary. This study examines the effects of visual appeal and usability on user performance and satisfaction with a website. […]
Harnessing Your Power of First Impression
What was that I saw? In January, 2006, the cat jumped out of the bag. Canadian researchers said there was no difference in a […]