by Lenny Murphy
As part of the last round of the GreenBook Research Industry Trends Study we asked respondents to name the companies that they consider to be the most innovative. The result was a list of 50 market research firms that are perceived to be the most innovative. You can find our analysis of the results in the GRIT Report.
In preparing for the next wave of GRIT (coming this month!) I’ve been going back into the data to look for interesting trends or insights that could inform the questions we want to explore in the next phase of the study. It occurred to me that a little extra analysis on these companies could be interesting, so below is a table that shows their total mentions, absolute rank, and the mentions broken out by Suppliers and Clients. Take a look: