Author: Ste Drayton

Remember the Pepsi Challenge? Take a group of punters, two cans of cola, cover up the labels, and get them to taste. Pepsi always wins; […]

So, how can you craft a brief that will attract the good guys and create a solid foundation for success? There are 3 basic subjects […]

When we took over the Facebook Fan page for Weekly World News , they had 3,244 fans. 4 days later, we had 40,310 fans– 10 […]

by Joshua Porter http://bokardo.com/archives/writing-microcopy/ The fastest way to improve your interface is to improve your copy-writing. I remember the first time I realized how much […]

You may have heard this story about an elephant: A king brings six men into a dark building. They cannot see anything. The king says […]

The social networking audience in the US has reached critical mass. eMarketer estimates that 57.5% of all US Internet users, or 127 million people, will […]

by Kristina Halvorson We, the people who make websites, have been talking for fifteen years about user experience, information architecture, content management systems, coding, metadata, […]

It’s the trillion dollar question. Justin Fox, in a recent post here, put it this way: “I don’t think anyone has come up with an argument […]

At a major conference at which I was speaking, a man interrupted my fundraising session with a confession: “I have a DonateNow button from your […]

Suggested by Sacha: Edward Bernays “One of the central concepts Bernays proposes is not to sell a product, but instead to sell the need for […]