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 Ste Drayton

Ste Drayton

Seasoned Writer. Marinated Copywriter. Soaked in Digital.

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Category: Notes

July 16, 2007

Tracking document downloads in Google Analytics

So I’ve taken the code and modified it a little to make it just for file downloads, and to cover more file extensions that the […]

Notes by Ste Drayton
June 13, 2007

Local Explorer interactive map

Check out washingtonpost.com’s new Local Explorer interactive map. You can map information on recent area home sales, crime incidents, schools, fire and police stations, restaurants, […]

Notes by Ste Drayton
May 11, 2007

User-Generated Content Still Spooks Media Execs

57% of senior executives in the media and entertainment industry point to the rapid growth of user-generated content as one of the top three challenges […]

Notes by Ste Drayton
May 10, 2007

http://www.cyberjournalist.net/news/004199.php

washingtonpost.com has launched a new feature that pulls together all of a users’ contributions to article comments or discussion boards on an individual’s MyPost page. […]

Notes by Ste Drayton
May 10, 2007

Hitwise US News and Media Report (Excerpts)

by LeeAnn Prescott The market share of visits to the top 10 News and Media websites declined by 3.8% from March 2006 to March 2007, […]

Notes by Ste Drayton
May 1, 2007

MTV.com redesigns, drops Flash for HTML

http://www.cyberjournalist.net/news/004180.php About nine months ago, we went all Flash with our Web site. It was a technical marvel and it was indeed flashy. But, it […]

Notes by Ste Drayton
April 27, 2007

WWF – throwing the web 2.0 kitchen sink at saving the planet

I received an email today inviting me to help save the tiger by contributing a photo to an online tiger mosaic that WWF are building. […]

Notes by Ste Drayton
April 25, 2007

The Participation Ladder

Forrester segmented the online audience into several different stratas – what they call a ladder of participation. They found that “Inactives” are by far the […]

Notes by Ste Drayton
April 23, 2007

http://www.searchmarketinggurus.com/search_marketing_gurus/2007/04/newspapers_onli.html

According to an article on PaidContent today, newspaper companies are seeing a slowing in online ad revenue growth. This really struck me as interesting. Especially […]

Notes by Ste Drayton
April 21, 2007

How the web is/will affect journalism

(Video – worth watching 1 time at least)http://www.robinsloan.com/epic/ Lessons From a Newsroom’s Digital Frontlinehttp://www.nieman.harvard.edu/reports/06-1NRspring/p53-0601-riley.html “What is happening is, in short, a revolution in the way […]

Notes by Ste Drayton

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