Focus on building 10x teams

By Ste Drayton | July 12, 2012

There are a lot of posts out there about identifying and hiring 10x engineers. And a lot of discussion about whether or not these people […]

Getting agreement for your homepage

By Ste Drayton | July 2, 2012

http://boagworld.com/business-strategy/getting-agreement-for-your-homepage/ Paul Boag   Social media, search engines and deep linking have all reduced the importance of your homepage. However, that doesn’t stop everybody from […]

The Next Secrets Of The Web

By Ste Drayton | June 24, 2012

http://techcrunch.com/2012/06/23/the-next-secrets-of-the-web/ NIR EYAL  Editor’s Note: Nir Eyal is a Lecturer in Marketing at the Stanford Graduate School of Business and blogs about the intersection of psychology, technology, […]

15 Steps to Superior Support

By Ste Drayton | June 1, 2012

http://www.gosquared.com/liquidicity/archives/2973 Saul Cullen, GoSquared employee Number 1, has been heading up customer support for the past year. In a recent internal hack hour he put together […]

Emotionally Intelligent Interactions

By Ste Drayton | June 1, 2012

By Chuck Longanecker What is it that makes us loyal fans of the websites and apps we love? When we sat down to answer this question […]

FUTURE-FRIENDLY RESOURCES

By Ste Drayton | May 1, 2012

FUTURE-FRIENDLY RESOURCES http://futurefriend.ly/resources.html landscape Letting Go The Coming Zombie Apocalypse Multiscreen Patterns First-Person User Interfaces Networked Consumer Device Platforms context On Mobile Context There Is […]

Reset the web

By Ste Drayton | May 1, 2012

In Reset the Web, Stephanie Rieger (@stephanierieger) explains how mobile is just a glimpse into the very early stages of an entirely new digital ecosystem system. The web […]

5 responsive web design pitfalls

By Ste Drayton | May 1, 2012

By Brad Frost on April 27, 2012 http://www.netmagazine.com/features/five-responsive-web-design-pitfalls-avoid 1. Hiding content Because responsive sites share a single code base, they have a better chance of […]

Reaching the continually connected: Marketing to Gen C

By Ste Drayton | April 26, 2012

We’ve seen endless articles about how to market to Millennials. But how about the younger cohort right behind them, Gen C, the “connected generation”? This […]

Trends

By Ste Drayton | April 20, 2012

Here are eight media trends we’re tracking right now. Some are right on the cusp of becoming mainstream and others still have a bit to […]