Numbers & Facts March 2006

By Ste Drayton | March 6, 2006

This stuff provided by a chap called Alan Moore from SMLXL in London – some great quotes to bolster arguments/cases (apologies in advance for the […]

10 fundamental rules for the age of user experience technology

By Ste Drayton | March 6, 2006

1) More features isn’t better, it’s worse. 2) You can’t make things easier by adding to them.3) Confusion is the ultimate deal-breaker. 4) Style matters5) […]

Digital Communities And The Power Of Trust: A Look At The Future

By Ste Drayton | March 3, 2006

Research by Cap Gemini Ernst and Young in October 2003 found that 17% of car buyers were influenced by TV ads, whilst 71% were influenced […]

Dignity is Deadly

By Ste Drayton | March 2, 2006

Links from the table: Gaping Void Presentation Zen Creating Passionate Users

Web 2.0 – Leveraging the Network

By Ste Drayton | February 22, 2006

Web 2.0 – Leveraging the Network (2.74 MB pdf) In the talk I spoke about how Web 2.0 companies distinguish themselves by leveraging the network […]

Meditate

By Ste Drayton | February 22, 2006

Meditate now.

Seven Deadly Web Analytics Sins 2

By Ste Drayton | February 22, 2006

By John Marshall Deadly Web Analytics Sin #2: Search Term Popularity Popularity matters if you’re a teenager or a drama queen. But your search terms […]

The Clueless Manifesto

By Ste Drayton | February 21, 2006

Here’s to the clueless ones.“In the beginner’s mind there are many possibilities, but in the expert’s there are few.” – Shunryu Suzuki Cluelessness is underrated. […]