Take some time to surf the Net across countries. Look at some European Union sites. Then look at some Asian sites (India, China, Japan). When […]
Month: February 2007
The twilight of print
By Gerry McGovern When the tool changes, so too should the skill and the technique. More and more, hypertext is replacing text and the Web […]
Google Reader: Tips for Publishers
Feed “best practices” Having engaging, useful content is the surest way to drive subscriptions to your feed and page views to the site proper. However, […]
Does Your Copy Hold Up To A Quick Glance?
By Jessica Neuman Beck Quick—what does your site’s copy say about you? Make sure your graphics are proportionate to the rest of the body text. […]
Users Who Know Too Much (And the CIOs Who Fear Them)
A new IT department is being born. You don’t control it. You may not even be aware of it. But your users are, and figuring […]
Every element of copy has just one purpose — to get the first sentence read.
In his seminars, Sugarman would quiz his students on the purpose of various copy elements: the headline, the graphics, the sub-headlines, etc. Why are they […]
How to Write Effective Proposals
by Nick Wreden September 2, 2003 “Send me a proposal.” Those four words spark hope and dread in everyone who’s in sales. On the one […]
Copywriting Makeover: Know Where Your Customers Are in the Buying Process (Part 2 of 2)
by Karon Thackston April 27, 2004 In part 1 of this two-part article, I introduced a client of mine (AEwebworks) that suffered from some copywriting […]
Copywriting Makeover: Know Where Your Customers Are in the Buying Process (Part 1 of 2)
by Karon Thackston April 20, 2004 When you begin to write copy for any product or service, you have to take a few things into […]
How to Optimize Your Press Releases for Search (and Why You Should)
by B.L. Ochman June 22, 2004 Learning to write press releases that can be easily found by search engines can exponentially increase the size of […]