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 Ste Drayton

Ste Drayton

Seasoned Writer. Marinated Copywriter. Soaked in Digital.

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Month: April 2010

April 16, 2010

The Case for Being Disruptively Good

It’s the trillion dollar question. Justin Fox, in a recent post here, put it this way: “I don’t think anyone has come up with an argument […]

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April 16, 2010

Do the Marketing So the Technology Works

At a major conference at which I was speaking, a man interrupted my fundraising session with a confession: “I have a DonateNow button from your […]

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April 16, 2010

The Engineering of Consent

Suggested by Sacha: Edward Bernays “One of the central concepts Bernays proposes is not to sell a product, but instead to sell the need for […]

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April 9, 2010

Perception, not intent, is the only reality on the internet.

People like to take things out of context. A communications director of all people should know this – so why even risk posting tweets mentioning […]

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April 1, 2010

Enhance Donor Identity & Involvement

If ever there were a time to invest in enhancing donor experience, now would be it. As people start to reassemble themselves after the apocalyptic […]

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