Matt Howes I’ve found that understanding some of the mind’s cognitive biases can not only help nonprofit campaigners efficiently motivate our audiences into taking action […]
Month: July 2009
Messing up GA reporting
By Linda Bustos Are those really your conversion rates? Do customers actually find your site using that keyword? Are you sure that Digg story sent […]
Google Analytics Help
Google Analytics is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was […]
10 ways to support charity through social media
Gest post bBMashable This post is a collaboration between Mashable’s Summer of Social Good charitable fundraiser and Max Gladwell’s “10 Ways” series. The post is […]
Why People Go Online
Learning and fun top the list. If idle hands are the devil’s workshop, the Internet is a pretty hot place. According to Ruder Finn, 100% […]
Nonprofit E-newsletters: Find the Ideal Length and Frequency
How Long Should Our E-Newsletter Be? Most nonprofit newsletters are way too long. Readers are expected to scroll, scroll and scroll some more. The reality? […]
The CRAP test
The CRAP test is a way to evaluate a source based on the following criteria: Currency, Reliability, Authority and Purpose/Point of View. Below are some […]
How to Write More Conversational Emails
ood email writing is friendly and conversational. While there are certainly times where the newsy, facts-only journalistic style can work, most nonprofit newsletters should be […]