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Month: January 2008
Passion in Personas
Joshua Porter: I think passion is a real issue with personas. Personas might elicit empathy with the people you design for, but they don’t elicit […]
Jakob Nielsen, December 17, 2007
Facebook has much drama that makes for good press coverage, but most of its features are worthless for a B2B site that, say, is trying […]
Eleven Tips For Optimizing PDFs For Search Engines
The SEO purist may argue why anyone would ever want to use PDF content on a website for search purposes. The reality, however, is that […]
Communicating about Biodiversity
1. DEFINE IT. If you use the word biodiversity, explain what it means. Otherwise, talk about the web of life, nature, the natural world, ecosystems, […]
How do I create a high quality landing page?
[google] As part of our commitment to make AdWords more effective, we have outlined some site-building philosophies to better serve our users, advertisers and publishers. […]
Creating climate change communications
Make climate change a local issue Research suggests that most people in the UK think climate change is a global issue, not a local one. […]
Online Reputation Management Beginner’s Guide
Andy Bealhttp://www.marketingpilgrim.com/2006/03/online-reputation-monitoring-beginners.html Every single day, someone, somewhere is discussing something important to your business; your brand, your executives, your competitors, your industry. Are they hyping-up […]
A Guide to Writing Well
Compiled by Joshua Sowinhttp://www.fireandknowledge.org/archives/2007/01/08/a-guide-to-writing-well/ This guide was mainly distilled from On Writing Well by William Zinsser and The Elements of Style by Strunk and White. […]