An excerpt of The Elements of Content Strategy by Erin Kissane (A Book Apart, 2011) http://www.alistapart.com/articles/a-checklist-for-content-work/ In content strategy, there is no playbook of generic strategies you […]
Month: March 2011
Legacy Content Solutions
By Paul Boagg http://boagworld.com/site-content/dealing-with-legacy-content/ An automated solution An automated solution is good for two reasons. First, it doesn’t require anybody manually checking all of the […]
Making mobile mistakes
by Paul Boag http://boagworld.com/technology/making-mobile-mistakes/ I am not sure I like the way some are talking about the mobile web. Its passing through the same […]
Starting small scale
In launching a market research online community (MROC), it can be tempting to recruit as many people as possible all at once so you can […]
Search Behavior Shines Spotlight on Organic Results
http://www.emarketer.com/Article.aspx?R=1008270 Search has become a nearly ubiquitous online activity and Google remains the undisputed king—receiving the largest share of search ad revenue and traffic. But […]