If you want to lessen your chances of being marked as spam avoid the following when creating emails:
- Using one or more lines of “YELLING” (i.e., all-caps) in the body of the message
- Including Microsoft executable programs in the body of the message
- Having at least 70 percent blank lines in the body of the message
- Having the message header indicate that the message was sent directly from dynamic IP address
- The message from field appears to not contain a real name
- The message from field ends in numbers
- The message header contains numbers mixed in with letters
- Message to: field contains space
- Message Reply to field is empty
- Subject has exclamation mark and question mark
- The subject in ALL-CAPS
- Message From: field contains the term “friend”
- Message subject includes the term “offer” or starts with an advertising tag
- Subject starts with dollar amount
- Subject contains “Double Your” / “As Seen”/ “For Only” /”FREE”/”Free Instant”
- The message contains excessive images without much text
- Incorporating a tracking ID number in the body of the message
- Message body claims NOT to be spam
Phrases to avoid :
For a great list of words to avoid so you don’t look like spam, check out
- If your HTML message has more than 50% HTML tags, it may appear to be spam.
- Use capitalization carefully – too many capital letters can be seen as “yelling” or feel “spammy”.
- Keep your HTML simple – according to SpamAssassin, if your HTML message has more than 50% HTML tags, it may appear to be spam.
- All caps in a subject line is a bad thing, as are including question marks and exclamation points.
sure the contents of the Name and/or Subject field are recognizable by
your readers. Use your brand in one or both of these fields. Be
especially careful with subject lines. Beware of starting your subject
line with “free”, “hello” or a dollar amount. Never use FREE in CAPS in
a subject line. All caps in a subject line is a bad thing, as are
including question marks and exclamation points.
- Avoid spam-like tactics (in the from line, subject line and email copy)
- ALL CAPITAL LETTERS
- Excessive punctuation
- Excessive use of “click here,” $$, and other symbols
- Misleading subject lines
- The words fr^e, guarant^e, sp^m, cr^dit card, s^x, etc.
these words are essential to your message, use a variation – fr*e or
fr^e – as I did above, to avoid being incorrectly filtered.
Unfortunately, permission based email marketing, if not conducted
properly can be considered spam by consumers. So even though you may
have acquired permission from a user to send him/her email if you’re
not careful you may be classified as a spammer.
DoubleClick found that consumers have a fairly consistent view on what makes email spam. Be sure to avoid these 5 mistakes.
- Don’t use deceptive subject lines that try to trick the user into opening the message.
- Don’t send messages from an unknown sender and unknown “From” address.
- Don’t include offensive subject matter in your message.
- Don’t send email too frequently.
- Don’t send irrelevant emails on topics not requested.