tend to support nonprofits and the causes they champion because of an
emotional connection. When you’re not trading in cold hard cash, your
trading in hope, compassion and, yeah, maybe sometimes guilt or fear.
Emotion drives people to try to tackle the world’s problems. But
emotions are a human-scale response and the world’s problems are
anything but human scale. How do you bridge this gap? How do you keep
the emotional inspiration alive when your issue drowns you in a sea of
statistics, policy proposals and case studies?
were invented specifically to bridge this gap, to translate the
complex, gray area experience of the faceless many into the simple,
graspable experience of the single individual (or small group). “