URL design? Is there any design involved at all in deciding how your Internet address and directory structure will look like? Yes, there is, or […]
Category: Learn
SELFISH, MEAN, IMPATIENT CUSTOMERS
Information overload, news fatigue and WADD (Web Attention Deficit Disorder) are creating a brutal landscape on the Internet. “Web users are getting more ruthless and […]
ON PROSE AND CONS: WHEN TWO-SIDED FRAMES INCREASE ATTITUDE CERTAINTY AND BEHAVIORAL INTENTION
There is a lot of buzz around Persuasion, Emotion and Trust (PET design) going on now. Sure, human factors / usability is still important: if […]
Design Criteria
* Ask customers for what they have, rather than asking them for what the company needs. * Allow customers to say they “don’t know.” * […]
Reduce Bounce Rates: Fight for the Second Click
Summary: Different traffic sources imply different reasons for why visitors might immediately leave your site. Design to keep deep-link followers engaged through additional pageviews. A […]
One of us is smarter than all of us
The wisdom of crowds comes not from the consensus decision of the group, but from the aggregation of the ideas/thoughts/decisions of each individual in the […]
How to win the search position game
Focus on what each click is worth, not on what position it should be inIn general, if a purchase conversion is worth $10, and one […]
Writing Style for Print vs. Web
Summary: Linear vs. non-linear. Author-driven vs. reader-driven. Storytelling vs. ruthless pursuit of actionable content. Anecdotal examples vs. comprehensive data. Sentences vs. fragments. I’ve spent many […]
Don’t design ‘what if’ navigation
The left column navigation should point forward; drive you towards your destination. The BBC website is a really great design. When you get to the […]
How-To: 10 Tips for Launching a Solid Podcast
Campaign studies by Podtrac and TNS found podcast advertising is three times as effective as “traditional” online advertising, and seven times more so than TV […]