Once online shoppers have found items and have successfully added them to their cart, their most common complaints: delays in receiving information about total cost. […]
Category: Learn
Reducing fear is the killer app
The high-pitched screech of the drill. The sickly smell of antiseptic and fear. The long nervous wait for the attendant to call your name and […]
How to Overcome Participation Inequality
You can’t. The first step to dealing with participation inequality is to recognize that it will always be with us. It’s existed in every online […]
Bokardo: Paul Rand on design
“To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to […]
On reading
“The following statistic might threaten you,” Trout writes, “but today’s business managers are expected to read one million words per week.” Let’s do some basic […]
The end of deference and the rise of customer power
The Web empowers the customer more than it empowers the organization. This shift in power is only beginning to be felt. One of the greatest […]
6 Ways to Fix a Confused Information Architecture
Six Fixes Our example site’s designers have several options for correcting user misconceptions about the IA: 1. Merge the two sections into a single area […]
Add speed to your writing with the find & replace key
There are some bad writing habits we all slip into from time to time. One is wordiness. If you tend to be wordy, here’s a […]
How Adjectives Can Kill Your Conversion Rate
The billboard featured a close-up of a large slice of steaming pizza. And the headline said: “Ooey Gooey Pizza.” A woman walking by (and this […]
ZeFrank
“Ugly when compared to pre-existing notions of taste is a bummer. But ugly as a representation of mass experimentation and learning is pretty damn cool. […]