Perception, not intent, is the only reality on the internet.

By Ste Drayton | April 9, 2010

People like to take things out of context. A communications director of all people should know this – so why even risk posting tweets mentioning […]

Enhance Donor Identity & Involvement

By Ste Drayton | April 1, 2010

If ever there were a time to invest in enhancing donor experience, now would be it. As people start to reassemble themselves after the apocalyptic […]

5 ways to test your website’s usability

By Ste Drayton | March 31, 2010

The ultimate goal of usability tests is to obtain the necessary information which will give you the possibility to make an interface so simple and […]

What Message Are You Trying to Convey?

By Ste Drayton | March 26, 2010

What is important to realize about this game is that you don’t have to be an artist to participate. The “I can’t draw” excuse does […]

The Art of Activating Slacktivism

By Ste Drayton | March 26, 2010

Today’s guest post comes to us from Dan Morrison, Founder and CEO of Citizen Effect who is driven by the idea that anyone can make a […]

Scrolling and AttentionScrolling and Attention

By Ste Drayton | March 23, 2010

Summary: Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their […]

Blasting the Myth of the Fold

By Ste Drayton | March 15, 2010

by Milissa Tarquini on 2007/07/24 | [59 Comments] The Above-the-Fold Myth We are all well aware that web design is not an easy task. There are many […]

ClickTale Scrolling Research Report V2.0 – Part 2: Visitor Attention and Web Page Exposure

By Ste Drayton | March 15, 2010

In part 1 of our ClickTale Scrolling Report, we learned that visitors scroll in a relative way – relative position inside the page, not based […]

Closeness of Actions and Objects in GUI Design (Jakob Nielsen’s Alertbox)

By Ste Drayton | March 11, 2010

Closeness of Actions and Objects in GUI Design (Jakob Nielsen’s Alertbox). Closeness of Actions and Objects in GUI Design Summary: Users overlook features if the […]

LukeW | “Mad Libs” Style Form Increases Conversion 25-40%

By Ste Drayton | March 11, 2010

A while ago, I came across a unique registration form built by Jeremy Keith for his audio sharing site, Huffduffer. Though it asked people the […]