HTML vs Plain text emails
“I’ve found some evidence to back my up: http://www.b2bemailmarketing.com/2007/08/html-vs-plain-t.html (you might wish to do a test like this) The summary of the post above is that:– […]
research reveals that consumer behaviour is far from predictable
Relying on ‘gut instinct’ will lead marketers astray * Employees less likely to open marketing emails during lunch than at any other time of the […]
CONFUSING MENUS AND LINKS: THE WEB’S BIGGEST CHALLENGE
To make menus and links simpler you have to think like acustomer. You also have to reduce the number of links and focuson the task […]
Americans Want Brands that Inform
The top characteristic US consumers want from brands they like is to improve their knowledge—and the least desirable one is for a brand to “only […]
Know Your Typefaces! Semantic Differential Presentation of 40 Onscreen Typefaces
Dawn Shaikh* – User Experience Researcher (Seattle/Kirkland UX Team) Summary. This article presents results from a study investigating the personality of typefaces. Participants were asked […]
Visual Appeal vs. Usability: Which One Influences User Perceptions of a Website More?
Christine Phillips* & Barbara S. Chaparro Summary. This study examines the effects of visual appeal and usability on user performance and satisfaction with a website. […]
Harnessing Your Power of First Impression
What was that I saw? In January, 2006, the cat jumped out of the bag. Canadian researchers said there was no difference in a […]
Inexpensive Ways to Target Problem Areas
ToddElliott – todd@adaptivepath.com Until fairly recently, when designers wanted to test an idea or design, they sought out an outside usability agency or, rented a […]
10 Usability findings
By Dmitry Fadeyev, September 24th, 2009 Everyone would agree that usability is an important aspect of Web design. Whether you’re working on a portfolio website, […]
Blasting the Myth of the Fold
by Milissa Tarquini on 2007/07/24 | [55 Comments] The Above-the-Fold Myth We are all well aware that web design is not an easy task. There are many […]