The brave new world of slacktivism

By Ste Drayton | May 20, 2009

by Evgeny Morozov,Last week, The Globe and Mail ran an article on the history of “slacktivism” (the G&M piece seems to have grown out of […]

Five Things You Should Never Say to an Online Donor

By Ste Drayton | May 18, 2009

Picture one of your supporters sitting at her computer. She’s browsing your website. She just finished reading a heart-warming story of success about someone whose […]

Top 10 Information Architecture Mistakes

By Ste Drayton | May 13, 2009

Bad information architecture causes the majority of outright user failures and isn’t improving at the rate of other Web usability issues. To determine why, I’ve […]

A Development 2.0 manifesto

By Ste Drayton | May 8, 2009

By Giulio Quaggiotto http://psdblog.worldbank.org/psdblog/2009/05/a-development-20-manifesto.html Inspired by the 45 propositions for social media, below is a modest attempt at putting together some initial thoughts for a Development […]

Best Send Time? When Recipients Are In The Inbox

By Ste Drayton | May 7, 2009

Loren McDonald, May 07, 2009 10:15 AM Just about every email expert, consultant or workshop speaker has fielded this question: “What’s the besttime to send […]

Seeking to Save the Planet, With a Thesaurus

By Ste Drayton | May 4, 2009

WASHINGTON — The problem with global warming, some environmentalists believe, is “global warming.” The term turns people off, fostering images of shaggy-haired liberals, economic sacrifice […]

WRITING KILLER WEB HEADINGS AND LINKS

By Ste Drayton | April 29, 2009

It’s vital to get the first couple of words exactly right whenwriting effective web headings and links. The first two words have a huge impact […]

TRADITIONAL WRITING SKILLS DON’T WORK ON WEB

By Ste Drayton | April 27, 2009

Most web content is overwritten; too much content, too muchcontext, not nearly enough focus on the action. Unfortunately,we’re taught to write this way. How often […]

To Nonprofits Seeking Cash, Facebook App Isn’t So Green

By Ste Drayton | April 22, 2009

By Kim Hart and Megan Greenwell Washington Post Staff Writers Wednesday, April 22, 2009 http://www.washingtonpost.com/wp-dyn/content/article/2009/04/21/AR2009042103786.html It seems foolproof: nonprofits using the power of the Internet […]

European Internet Stats

By Ste Drayton | April 22, 2009

Current European growth trends:* 9 hours per week spent on the web in 2008, up 27% from 2004 – more time than people spent reading […]