Web Content Management
The first time I heard the phrase “content management” I madethe pretty silly assumption that content management was adiscipline focused on how to professionally manage […]
Content Quality Checklists
In my experience, a common misperception of the evaluation of content quality is that its scope is limited to the correction of typos and grammatical […]
Badci Journalism skills today
Today I got an e-mail from a journalism undergraduate with a few basic-sounding questions that I could answer quickly. But when I looked at my […]
Five “Don’ts” of Nonprofit Website Design
Your nonprofit’s website can be a powerful, strategic tool. Unlike the days of brochure-like static pages, home pages now have the potential to win over […]
How much email is too much
That’s the 25 million dollar question, especially for an advocacy group like Amnesty International USA (AIUSA). We’re the nonprofit group that protects people wherever justice, […]
Donation Usability: Increasing Online Giving to Non-Profits and Charities
Non-profits would collect much more from their websites if only they’d clearly state what they are about and how they use donations. Our new usability […]
100% Easy-2-Read (100E2R)
Most websites are crammed with small text that’s a pain to read. Why? There is no reason for squeezing so much information onto the screen. […]
Mega Drop-Down Navigation Menus Work Well
To prepare for our upcoming Navigation Design seminar, we’ve been running user studies of various navigation features. As always, some test poorly. Also as always, […]
…JUST BECAUSE. THE PERSUASIVE PULL OF JUSTIFIED REQUESTS.
Because is an influential word. According to popular re-renderings of research, the word because can get your copies made faster, get you through airport security […]
Why Text Remains King of the Web
By Steve Rubel My friend Robert Scoble has a problem. He produces terrific videos on technology companies for Fast Company. They’re a little long sometimes, […]