Top 10 fatal url design mistakes
URL design? Is there any design involved at all in deciding how your Internet address and directory structure will look like? Yes, there is, or […]
SELFISH, MEAN, IMPATIENT CUSTOMERS
Information overload, news fatigue and WADD (Web Attention Deficit Disorder) are creating a brutal landscape on the Internet. “Web users are getting more ruthless and […]
Population to Hit 7 Billion in 2012
Population to Hit 7 Billion in 2012 The world’s population will reach 7 billion in 2012, even as the global community already struggles to satisfy […]
ON PROSE AND CONS: WHEN TWO-SIDED FRAMES INCREASE ATTITUDE CERTAINTY AND BEHAVIORAL INTENTION
There is a lot of buzz around Persuasion, Emotion and Trust (PET design) going on now. Sure, human factors / usability is still important: if […]
Design Criteria
* Ask customers for what they have, rather than asking them for what the company needs. * Allow customers to say they “don’t know.” * […]
Reduce Bounce Rates: Fight for the Second Click
Summary: Different traffic sources imply different reasons for why visitors might immediately leave your site. Design to keep deep-link followers engaged through additional pageviews. A […]
One of us is smarter than all of us
The wisdom of crowds comes not from the consensus decision of the group, but from the aggregation of the ideas/thoughts/decisions of each individual in the […]
How to win the search position game
Focus on what each click is worth, not on what position it should be inIn general, if a purchase conversion is worth $10, and one […]
Writing Style for Print vs. Web
Summary: Linear vs. non-linear. Author-driven vs. reader-driven. Storytelling vs. ruthless pursuit of actionable content. Anecdotal examples vs. comprehensive data. Sentences vs. fragments. I’ve spent many […]
Don’t design ‘what if’ navigation
The left column navigation should point forward; drive you towards your destination. The BBC website is a really great design. When you get to the […]