Every element of copy has just one purpose — to get the first sentence read.
In his seminars, Sugarman would quiz his students on the purpose of various copy elements: the headline, the graphics, the sub-headlines, etc. Why are they […]
How to Write Effective Proposals
by Nick Wreden September 2, 2003 “Send me a proposal.” Those four words spark hope and dread in everyone who’s in sales. On the one […]
Copywriting Makeover: Know Where Your Customers Are in the Buying Process (Part 2 of 2)
by Karon Thackston April 27, 2004 In part 1 of this two-part article, I introduced a client of mine (AEwebworks) that suffered from some copywriting […]
Copywriting Makeover: Know Where Your Customers Are in the Buying Process (Part 1 of 2)
by Karon Thackston April 20, 2004 When you begin to write copy for any product or service, you have to take a few things into […]
How to Optimize Your Press Releases for Search (and Why You Should)
by B.L. Ochman June 22, 2004 Learning to write press releases that can be easily found by search engines can exponentially increase the size of […]
Web Content Development: Defining Roles and Managing the Process
by Kelly Goto December 7, 2004 Whether responsible for the success of a Web site or merely contributors of content, marketers must understand the skills […]
Eleven Search Engine Optimization Tips
by Gerry McGovern April 26, 2005 When it comes to optimizing your site for search and the search engines, it’s important not to overcomplicate your […]
Before You Write: Your 10-Point Checklist
by Jonathan Kranz September 20, 2005 In his book, Mysterious Stranger, magician David Blaine reveals the most important secret behind Harry Houdini’s extraordinary death-defying escapes: […]
How to Identify the Right Copywriter for You
by Jonathan Kranz August 16, 2005 With September on the horizon, vacations are coming to an end and a new wave of marketing initiatives may […]
Copy and Content: Avoiding What’s Familiar
by Nick Usborne June 20, 2006 Sometimes, copywriters and content writers write in clichés. They say things like, “Company X offers an integrated end-to-end solution.” […]