Five Advanced Web Writing Secrets
After months of work and weariness, your company Web site is designed, search-engine optimized, and packed with rich, interesting content. The building blocks are all […]
Four Critical Keys to Writing a Web Site Home Page
by Nick Usborne October 3, 2006 Over the last few months I have written quite a bit about writing landing pages and offer pages. But […]
Five Positive Thoughts That Will Turbocharge Your Writing (and How to Channel Them)
by Daphne Gray-Grant November 14, 2006 Flip a coin and you get either heads or tails. Point your compass North and 180 degrees below you’ll […]
Creating Momentum: Guide Site Visitors Forward to the Next Page
by Nick Usborne November 28, 2006 All too often, Web pages, even homepages, provide readers with a variety of choices, but don’t really provide a […]
Ten Key Questions for Your Web Copy
by Jonathan Kranz November 28, 2006 Today, your Web site is more than just a media source where people find information about your business; it’s […]
Valueless Design
In a fascinating piece on the amazing growth of the photo-sharing site Fotolog, Jason Kottke clearly articulates a growing problem in design: “Fotolog…relative to Flickr…has […]
Alan Moore
Research by Cap Gemini Ernst and Young in October 2003 found that 17% of car buyers were influenced by TV ads, whilst 71% were influenced […]
Building More Effective “Contact Us” Pages
An open, efficient line of communication is beneficial to customers and the bottom line. Yet judging by many “contact us” pages, you’d never think this […]
Words
I will search for a cheap hotel but when I arrive at a website, I don’t really want to see a big heading saying:WELCOME TO […]
Predictions for 2007: The elusive quest for simple
15-Jan-2007 What does this year hold for content technologies? As the holiday season winds down and we all gear up for 2007, we offer 12 […]