20 Tips to Minimize Shopping Cart Abandonment

By Ste Drayton | October 26, 2006

Industry research shows up to 75 percent of shoppers abandon their online shopping carts before completing the checkout process. I’m not sure how comfortable I […]

Volusion 1 page checkout

By Ste Drayton | October 26, 2006

http://www.volusion.com/onepagecheckoutoverlay.htm

How to Avoid Abandonment of Your Online Payment Page

By Ste Drayton | October 26, 2006

First, we ask customers to provide only their first name, email address, and shipping country on Step 1 of our two-step checkout process. We ask […]

7 Steps to Improve your Customers Buying Experience

By Ste Drayton | October 26, 2006

Once you’re accepting credit cards online, there are several other ways that you can improve the buying experience, particularly for those who are new to […]

Payment Page Abandonment

By Ste Drayton | October 26, 2006

According to the Internet Advertising Bureau, the average Abandonment Rate for shopping carts is 41%.  On many sites it is much worse, especially for contact […]

Get a 2nd Life

By Ste Drayton | October 25, 2006

The Web has been the home for many virtual world communities over the past decade, but with the advent of broadband access and speedy PCs […]

Top Ten Mistakes of Shopping Cart Design

By Ste Drayton | October 24, 2006

Chances are if any of these things happened to you in an actual store you would quickly leave your cart behind. However, these are only […]

The Shopping Cart, Total Cost

By Ste Drayton | October 24, 2006

Once online shoppers have found items and have successfully added them to their cart, their most common complaints: delays in receiving information about total cost. […]

Reducing fear is the killer app

By Ste Drayton | October 21, 2006

The high-pitched screech of the drill. The sickly smell of antiseptic and fear. The long nervous wait for the attendant to call your name and […]

How to Overcome Participation Inequality

By Ste Drayton | October 16, 2006

You can’t. The first step to dealing with participation inequality is to recognize that it will always be with us. It’s existed in every online […]