Everybody’s a network

By Ste Drayton | June 30, 2006

In the future of media, which is now, everybody is a network. In the past, networks were defined by control of content or distribution. But […]

Email between Kevin and David

By Ste Drayton | June 26, 2006

All of these lists were around 5-10% higher at the start of the year, but we’ve finally started cleaning them to remove dud and inactive […]

How to Handle Online Criticism

By Ste Drayton | June 14, 2006

So, your nonprofit organization has started an online forum for its volunteers, so that these volunteers can talk about various issues relating to their service […]

Why Blog Post Frequency Does Not Matter Anymore

By Ste Drayton | June 8, 2006

“Thou shall post every day” is the most fundamental and most well known principle of blogging…. Every new blogger is warned about “the” ultimate rule […]

Helping people to decide

By Ste Drayton | June 6, 2006

Decades ago people used to do deep and interesting social psych research.  They’d set up strange and complex situations, then watch how people reacted.  Some […]

Adapt or Die

By Ste Drayton | May 31, 2006

As newspaper companies confront a challenging future, they are increasingly viewing their trademark print product as the engine driving a diverse “portfolio” that embraces other […]

SEO and file names

By Ste Drayton | May 26, 2006

“I am curious to get additional input on the imortance of file names (i.e. keyword.html) as it relates to SEO. Some experts advise to name […]

Climate Key words

By Ste Drayton | May 26, 2006

Searches   climate 124,267 climate control 24,536 climate change 17,433 climate news 11,814 national climate 9,890 climate change solutions 9,465 saudi arabia climate 8,573 climate […]

Key words in the URL

By Ste Drayton | May 26, 2006

No I don’t have any evidence concerning the weight that keywords in the URL play. It is gererally accepted that keywords in the URL have […]

URL recall & search engine

By Ste Drayton | May 26, 2006

“Does MSN (& other search engines) rank a site differently if a key term being searched on is repeated within the entire URL?” * Placing […]