How to present

By Ste Drayton | May 2, 2006

Not just because of what he’s saying (which IMO has at present little relevance to us at this stage of the game), but for how […]

The mess is the message

By Ste Drayton | May 2, 2006

What do you want to watch? The answer used to depend on limits — what day it was, what time it was, what channels you […]

How to Wow ‘Em Like Steve Jobs

By Ste Drayton | May 1, 2006

Sell the BenefitSteve Jobs does not sell bits of metal; he sells an experience. Instead of focusing on mind-numbing statistics, as most technologists tend to […]

Gates, Jobs, & the Zen aesthetic

By Ste Drayton | May 1, 2006

As a follow up to yesterday’s post on Bill Gates’ presentation style, I thought it would be useful to examine briefly the two contrasting visual […]

Cognitive seduction (a Typology of User Experience Pleasures)

By Ste Drayton | April 21, 2006

Is Sudoku seductive? Is chess sexy? Is crafting code a turn-on? To our brains, absolutely. But while most of us don’t use the word “seductive” […]

Angry/negative people can be bad for your brain

By Ste Drayton | April 21, 2006

Everyone’s favorite A-list target, Robert Scoble, announced the unthinkable a few days ago: he will be moderating his comments. But what some people found far […]

String theory cont’d

By Ste Drayton | April 21, 2006

What is largely beyond question, and is of primary importance to the journey described in my book The Elegant Universe, is that even if one […]

A Theory of Everything?

By Ste Drayton | April 21, 2006

The fundamental particles of the universe that physicists have identified—electrons, neutrinos, quarks, and so on—are the “letters” of all matter. Just like their linguistic counterparts, […]

The Search Lurch: Have We Become Lazy Googlers or Smarter Web Researchers?

By Ste Drayton | April 20, 2006

Question: As the power and influence of search engines such as Google increase, will Web users bother going to homepages and trying to figure out […]

Gigaset SL75 WLAN: VOIP portable home telephone

By Ste Drayton | March 25, 2006

September 7, 2005 The new Siemens Gigaset SL75 WLAN Voice-over-IP (VoIP) cordless telephone affords a new dimension in mobility that dispenses forever with the traditional […]