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While nonprofit campaigners like to debate the merits of cause related marketing, according to the 2010 Cone Cause Evolution Study, American consumers are huge supporters of […]

Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007. Throughout the non-profit world, organizations struggle with social […]

I found this slideshare show by Michael Weiksner, BJ Fogg, and Xing Kin Lui from a class at Stanford called “Creating Engaging Applications on Facebook.”  They are taking a […]

The Web is primarily a text-driven medium and will remain so despite the rise of video. “Dominant headlines most often draw the eye first upon […]

With mobile penetration in the US estimated by eMarketer at nearly 80% this year, and the increasing sophistication of handsets, there is a mature mobile […]

by ERIN KISSANE We’re pleased to bring you Erin’s follow up to “Writing Content that Works for a Living” —Ed. As an industry, we’ve mostly figured […]

By Colleen Jones Published: August 3, 2009 “Content analysis is an essentialpart of many UX design projects that involve existing content.” To know your content is to […]

  by JEFFREY MACINTYRE  To those of us who work daily and intimately with words, the phrase “lorem ipsum” sounds out a special kind of death. […]

You’re a web professional: a designer, developer, information architect, or strategist. Your team has the web design disciplines covered: research, strategy, user experience design, standards-based […]

by Jonathan Khan Trying to fix an organization’s content problems by installing a content management system (CMS) is like trying to save a marriage by […]