Web statistics simply smother us

By Ste Drayton | September 8, 2010

Large numbers of visitors for a particular search term is not in itself a positive thing. We always have to ask the question why?One of […]

Perfectionism

By Ste Drayton | August 31, 2010

by Paul Boag http://boagworld.com/design/perfectionism I recently came across this superb post entitled “Why I hate working with perfectionists” written by Karl Mendes. Karl perfectly summed […]

Twitter backfires

By Ste Drayton | August 25, 2010

http://www.guardian.co.uk/environment/2010/aug/24/twitter-backfires-climate-camp No self-respecting NGO and campaign group would be seen these days without a Twitter account to spread the word (Greenpeace, Friends of the Earth […]

Mobile Web design 2009

By Ste Drayton | August 24, 2010

Web designers know that the industry involves plenty of change, and continuous adaption and development of skills is required in order to stay up to […]

Social Proof online

By Ste Drayton | August 5, 2010

by Dan Zarella In a lot of my presentations and research, I’ve talked about social proof, and I’ve hypothesized that it has an effect on […]

Cohort Analysis

By Ste Drayton | July 22, 2010

In a recent post I recommended watching the startups for insights into UX. One example of a useful UX technique that came out of the […]

10 Key Principles Behind Digital Community

By Ste Drayton | July 21, 2010

by Neil Perkin Countless blog posts have been written about digital community practice, usually containing words like ‘open’ and ‘transparent’, and phrases like ‘be human’. […]

Why we trust Stephen Fry, with nearly everything

By Ste Drayton | July 14, 2010

Among Stephen Fry’s greatest feats of understatement has to be describing himself in under 140 characters. From his Twitter bio: “British Actor, Writer, Lord of […]

Web editor vs content strategist

By Ste Drayton | July 13, 2010

Rachel Lovinger   July 12, 2010 The Breakdown: Is ‘content strategist’ really just a new name for ‘web editor’? This tired question needs to be […]

Reinventing Customer Relationships

By Ste Drayton | July 12, 2010

by Holly G. Green Have you taken a serious look at your customer relationships recently? If not, now would be a good time. Recently, IBM […]