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 Ste Drayton

Ste Drayton

Seasoned Writer. Marinated Copywriter. Soaked in Digital.

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October 26, 2006

20 Tips to Minimize Shopping Cart Abandonment

Industry research shows up to 75 percent of shoppers abandon their online shopping carts before completing the checkout process. I’m not sure how comfortable I […]

Learn by Ste Drayton
October 26, 2006

Volusion 1 page checkout

http://www.volusion.com/onepagecheckoutoverlay.htm

Notes by Ste Drayton
October 26, 2006

How to Avoid Abandonment of Your Online Payment Page

First, we ask customers to provide only their first name, email address, and shipping country on Step 1 of our two-step checkout process. We ask […]

Learn by Ste Drayton
October 26, 2006

7 Steps to Improve your Customers Buying Experience

Once you’re accepting credit cards online, there are several other ways that you can improve the buying experience, particularly for those who are new to […]

Learn by Ste Drayton
October 26, 2006

Payment Page Abandonment

According to the Internet Advertising Bureau, the average Abandonment Rate for shopping carts is 41%.  On many sites it is much worse, especially for contact […]

Notes by Ste Drayton
October 25, 2006

Get a 2nd Life

The Web has been the home for many virtual world communities over the past decade, but with the advent of broadband access and speedy PCs […]

Learn by Ste Drayton
October 24, 2006

Top Ten Mistakes of Shopping Cart Design

Chances are if any of these things happened to you in an actual store you would quickly leave your cart behind. However, these are only […]

Learn by Ste Drayton
October 24, 2006

The Shopping Cart, Total Cost

Once online shoppers have found items and have successfully added them to their cart, their most common complaints: delays in receiving information about total cost. […]

Learn by Ste Drayton
October 21, 2006

Reducing fear is the killer app

The high-pitched screech of the drill. The sickly smell of antiseptic and fear. The long nervous wait for the attendant to call your name and […]

Learn by Ste Drayton
October 16, 2006

How to Overcome Participation Inequality

You can’t. The first step to dealing with participation inequality is to recognize that it will always be with us. It’s existed in every online […]

Learn by Ste Drayton

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