Given we prob all have upcoming budget discussions, this is golden:
“For
the nonprofit study partners, relationships were identified between
organizational investment in online communications and an
organization’s results. The organizations that invested more
resources into their programs were more successful, in both generating
advocacy activity and raising significant funds online.
For
years many organizations felt that the Internet should be effectively
“free,” but the reality is that successful programs come
with a price. This study found that the most successful organizations
were those with a larger annual online communications budget, more
online communications staff, and a more significant total 5-year
investment in online communications.
There was actually
relatively little relationship between an overall organizational budget
and size and their results. Even very small organizations had
successful online programs if and when resources were invested in their
programs.”
There’s a shed load more in this report:
*Return on Investment:
Hallmarks of a Successful Program
*E-Mail Messaging:
Cornerstone of Nonprofit Online Programs
*E-Mail List Growth:
Just How Big Is That E-Mail List?
*E-Mail List Composition:
Who Are These “Online Subscribers,” Anyway?
*Online Advocacy:
Mobilizing Subscribers for Online Action
*Online Fundraising:
Making Online Programs Pay Off
*Best Practices in Online Communications:
Practical Steps for Improving Your Online Program
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eNonprofit Benchmarks Study |