This stuff provided by a chap called Alan Moore from SMLXL in London –
some great quotes to bolster arguments/cases (apologies in advance for
the long post):
“With the ease of access to programming
that computers now have, younger viewers in particular (a commercially
very attractive group) may become increasingly infrequent television
users. There is for example, already evidence that television has lost
young male viewers to computers.”
John Ranelagh, Founding Commissioning Editor Channel 4 Television
“77% of Americans seek their primary news today online.”
“The old notion that producers produce and consumers consume is regarded passé by management theorists.”
Simon London, Financial Times 27th June 2005
Schwartz COO of Sun Microsystems believes that the 1000 bloggers at Sun
have done more for his company than a billion $ ad campaign ever could.”
“nobody is as clever as everybody,”
Brown, author of a Carnegie Corporation of New York report on media
consumption says, “The future course of news is being altered by
technology-savvy young people no longer wedded to traditional news
outlets or even accessing news in traditional ways.”
Murdoch: “What is happening right before us is, in short, a revolution
in the way young people are accessing news. They don’t want to
rely on the morning paper for their up-to-date information. They
don’t want to rely on a God-like figure from above to tell them
what’s important. And to carry the religion analogy a bit
further, they certainly don’t want news presented as gospel.”
out of every 5 Americans in 1964 read a paper every day. Today, only
half do. For younger readers the figures are even worse.”
[Over the next 10 years audiences will move away from the linear,
scheduled world where relatively limited number of distributors who
push their content at the viewer….] “we will instead enter
a world where content is increasingly delivered through internet-
protocol- based networks that are non-linear, on-demand and entirely
self-scheduled. In that world, the viewer – not the broadcaster
– will decide what is consumed and how.”
Lord Currie, Royal Television Society Fleming Memorial Lecture, 2004
biggest story on Thursday was Wikipedia, the online encyclopedia that
Internet users around the world freely add to and edit.
Yesterday’s entry on the London bombings was amended, edited and
updated by hundreds of readers no fewer than 2,800 times throughout the
day. The entry has photographs, detailed timelines, contact numbers, a
complete translated statement by the jihadist group claiming
responsibility for the attacks and links to other Wikipedia entries.”
Newsweek (July 9,2005)
have changed and adapted to this new always on, always connected, media
fragmented world, they seek value by searching, they are not waiting
for you to interrupt them with unwanted messaging, they look to their
peers for voices of authority.
They are in effect doing it for themselves.”
“…the notion of mass media is fast becoming an oxymoron.”
Companies need to ask:
* How can we support our 21st Century consumers in a real and credible way?
* Can we facilitate positive co-creation?
* Does our current operational structure allow us to support this?
* Are we engaging our audience or are we overly transmitting to them?
* Can we deliver a genuine valuable experience across multiple platforms?
* Do we have the metrics to support such initiatives?
* How can we align everything we do to deliver enhanced customer advocacy?
* Can we become a dynamic engaging brand that is true to ourselves and true to our customers?
* Can we continue to accept mediocrity?
Jeff Jarvis’s 1st law:
“Give us control and we will use it. Don’t and you will lose us.”
|Lots of stuff at SMLXL…|