It’s hard to write a general article about application design mistakes because the very worst mistakes are domain-specific and idiosyncratic. Usually, applications fail because they […]
Month: February 2008
EXPLORATION OF CULTURAL DIFFERENCES IN CONSUMER SEGMENTATION
We’ve known for (Internet) ages that there are basically early adopters, cautious lurkers and nay-sayers. The interesting part of the study is how these groups […]
YOUR WEBSITE: JUST WORDS?
Words are the building blocks of every website. But then, words are the building blocks of modern civilization. Presidential candidate, Barack Obama, was recently accused […]
Top 10 Twitter Hacks
With Twitter gaining momentum everywhere from on the field to in the classroom, I thought some tips might prove helpful. Call it link bait, call […]
The Nonprofit Twitter Pack: Are you listed?
Flickr photo by Beth A few weeks ago I was doing a workshop and demoing some of the tools of social media. I took the […]
SOME CUSTOMERS ARE NOT WORTH CARING ABOUT
Website success has as much to do with figuring out who is NOTyour customer, and the information you will NOT provide, asanything else. Some customers […]
Building Internal Support for a Corporate Blog
If most corporate communications professionals recognize the value of corporate blogs, why have so few large companies implemented one? Many obstacles stand in the way. […]