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 Ste Drayton

Ste Drayton

Seasoned Writer. Marinated Copywriter. Soaked in Digital.

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Author: Ste Drayton

March 27, 2007

Top 10 Things to Measure on Your Website

Below, Jim gives us his Top 10 Things You Must Measure On Your Website. Now, without further ado, here’s Jim Sterne. -Larry Chase Investing more […]

Learn by Ste Drayton
March 25, 2007

How thick is your head and how long is your tail

by Avinash Kaushik According to the WOMMA Wombat2 2006 study roughly 88% of internet users “locate websites” using search engines. This is a rather obvious […]

Learn by Ste Drayton
March 22, 2007

List burnout wisdom

“We have recently invested in a high end stats package that does a lot more than others we researched, and unlike what I’ve seen with […]

Learn by Ste Drayton
March 22, 2007

List burnout wisdom

1) Often organizations experience burnout not because of the frequency of communications, but because of the *quality* of them. Specifically, we still seem to be […]

Learn by Ste Drayton
March 14, 2007

10 High-Profit Redesign Priorities

I often write about the top mistakes in Web design, but what are the top things you can do to make more money? Following here […]

Learn by Ste Drayton
February 26, 2007

(MAYBE WE) LOOK DIFFERENT

Take some time to surf the Net across countries. Look at some European Union sites. Then look at some Asian sites (India, China, Japan). When […]

Learn by Ste Drayton
February 26, 2007

The twilight of print

By Gerry McGovern When the tool changes, so too should the skill and the technique. More and more, hypertext is replacing text and the Web […]

Learn by Ste Drayton
February 22, 2007

Google Reader: Tips for Publishers

Feed “best practices” Having engaging, useful content is the surest way to drive subscriptions to your feed and page views to the site proper. However, […]

Notes by Ste Drayton
February 22, 2007

Does Your Copy Hold Up To A Quick Glance?

By Jessica Neuman Beck  Quick—what does your site’s copy say about you? Make sure your graphics are proportionate to the rest of the body text. […]

Learn by Ste Drayton
February 21, 2007

Users Who Know Too Much (And the CIOs Who Fear Them)

A new IT department is being born. You don’t control it. You may not even be aware of it. But your users are, and figuring […]

Learn by Ste Drayton

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