Author: Ste Drayton

This stuff provided by a chap called Alan Moore from SMLXL in London – some great quotes to bolster arguments/cases (apologies in advance for the […]

1) More features isn’t better, it’s worse. 2) You can’t make things easier by adding to them.3) Confusion is the ultimate deal-breaker. 4) Style matters5) […]

Research by Cap Gemini Ernst and Young in October 2003 found that 17% of car buyers were influenced by TV ads, whilst 71% were influenced […]

Links from the table: Gaping Void Presentation Zen Creating Passionate Users

Web 2.0 – Leveraging the Network (2.74 MB pdf) In the talk I spoke about how Web 2.0 companies distinguish themselves by leveraging the network […]

Meditate now.

By John Marshall Deadly Web Analytics Sin #2: Search Term Popularity Popularity matters if you’re a teenager or a drama queen. But your search terms […]

Here’s to the clueless ones.“In the beginner’s mind there are many possibilities, but in the expert’s there are few.” – Shunryu Suzuki Cluelessness is underrated. […]