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 Ste Drayton

Ste Drayton

Seasoned Writer. Marinated Copywriter. Soaked in Digital.

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February 25, 2008

EXPLORATION OF CULTURAL DIFFERENCES IN CONSUMER SEGMENTATION

We’ve known for (Internet) ages that there are basically early adopters, cautious lurkers and nay-sayers. The interesting part of the study is how these groups […]

Learn by Ste Drayton
February 25, 2008

YOUR WEBSITE: JUST WORDS?

Words are the building blocks of every website. But then, words are the building blocks of modern civilization. Presidential candidate, Barack Obama, was recently accused […]

Learn by Ste Drayton
February 19, 2008

Top 10 Twitter Hacks

With Twitter gaining momentum everywhere from on the field to in the classroom, I thought some tips might prove helpful. Call it link bait, call […]

Learn by Ste Drayton
February 19, 2008

The Nonprofit Twitter Pack: Are you listed?

Flickr photo by Beth A few weeks ago I was doing a workshop and demoing some of the tools of social media.  I took the […]

Learn by Ste Drayton
February 18, 2008

SOME CUSTOMERS ARE NOT WORTH CARING ABOUT

Website success has as much to do with figuring out who is NOTyour customer, and the information you will NOT provide, asanything else. Some customers […]

Learn by Ste Drayton
February 6, 2008

Building Internal Support for a Corporate Blog

If most corporate communications professionals recognize the value of corporate blogs, why have so few large companies implemented one? Many obstacles stand in the way. […]

Learn by Ste Drayton
January 25, 2008

Passion in Personas

Joshua Porter: I think passion is a real issue with personas. Personas might elicit empathy with the people you design for, but they don’t elicit […]

Learn by Ste Drayton
January 21, 2008

Jakob Nielsen, December 17, 2007

Facebook has much drama that makes for good press coverage, but most of its features are worthless for a B2B site that, say, is trying […]

Learn by Ste Drayton
January 21, 2008

Eleven Tips For Optimizing PDFs For Search Engines

The SEO purist may argue why anyone would ever want to use PDF content on a website for search purposes. The reality, however, is that […]

Learn by Ste Drayton
January 14, 2008

Communicating about Biodiversity

1. DEFINE IT. If you use the word biodiversity, explain what it means. Otherwise, talk about the web of life, nature, the natural world, ecosystems, […]

Learn by Ste Drayton

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