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 Ste Drayton

Ste Drayton

Seasoned Writer. Marinated Copywriter. Soaked in Digital.

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October 31, 2007

HTML Emails

HTML email – you either love it or you hate it. Some love the simplicity of text-only emails, while others praise the flexibility and good […]

Learn by Ste Drayton
October 30, 2007

Email Design Guidelines for 2006

Never use images for important content like headlines, links and any calls to action. Use alt text for all images for a better experience in […]

Learn by Ste Drayton
October 29, 2007

How to avoid having your email being mistaken for SPAM

If you want to lessen your chances of being marked as spam avoid the following when creating emails: Using one or more lines of “YELLING” […]

Learn by Ste Drayton
October 29, 2007

Passive Voice Is Redeemed For Web Headings

Summary: Active voice is best for most Web content, but using passive voice can let you front-load important keywords in headings, blurbs, and lead sentences. […]

Learn by Ste Drayton
October 18, 2007

Imminent Demise of the Page View

Underneath the Internet advertising economy is a key metric that dictates how properties are valued and how online media is bought and sold – the […]

Learn by Ste Drayton
October 9, 2007

Seven Steps to Graphing Your Facebook Strategy

This guest post is written by Dave McClure: startup advisor, angel investor, PayPal alumnus, and Master of 500 Hats. Dave is organizing next week’s Graphing […]

Learn by Ste Drayton
September 21, 2007

http://images.businessweek.com/ss/07/09/0914_flickr/index_01.htm

Here’s the list… Engage Don’t just listen to your community. Engage Enforce Let the community help set standards and policies for appropriate behavior-then enforce them […]

Learn by Ste Drayton
September 10, 2007

How to Win Links and Influence People – Part 1 of 3

By Jennifer Laycock, Editor-in-Chief, SearchEngineGuide.com If the title of this article sounds familiar, don’t be surprised. It’s been more than 70 years since “How to […]

Learn by Ste Drayton
August 15, 2007

Reviving Anorexic Web Writing

Monday morning began precisely as Monday mornings are not supposed to begin: with an argumentative prospective client standing in my office (sans appointment) telling me […]

Learn by Ste Drayton
August 15, 2007

Better Writing Through Design

Good web design has a signature style: It’s approachable, it’s easy to understand, and it packs enough punch to catch the roving eye of even […]

Learn by Ste Drayton

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