SAVE THE EARTH. EVERYBODY’S DOING IT. — ON SELECTING THE RIGHT PERSUASIVE HOOK.
THE WISDOM OF CROWDS There are certain studies that should be replicated. Not because the findings are controversial. Rather, because the findings are so uncontroversial […]
HOW WEB IS DIFFERENT FROM PRINT
Of all the things that make the Web different from print, linking is the most important. Are we tool-making animals or are we animals made […]
The 10 big energy myths
Chris Goodall Myth 1: solar power is too expensive to be of much use In reality, today’s bulky and expensive solar panels capture only 10% […]
Know Your Site
By Paul Boag A good starting point for planning the future of your website is to analyze what you already have. To some extent we […]
Watching the Numbers and Charting the Losses – of Species
Like everyone, I have been reading the graphs and looking at the numbers that measure the convulsions in the global financial markets. And as I […]
State of the Blogosphere 2008
The time you spend online does matter. According to Technorati’s State of the Blogosphere 2008 report, almost 50% of bloggers dedicate from five to ten […]
The Live Web
The other day I was sitting in the company of leaders in one industrial category. (I won’t say which because it’s beside the point I […]
About Us Information on Websites
Representing a company or organization on the Internet is one of a website’s most important jobs. Effectively explaining the company’s purpose and what it stands […]
One of us is smarter than all of us
The wisdom of crowds comes not from the consensus decision of the group, but from the aggregation of the ideas/thoughts/decisions of each individual in the […]
How to market to the information-rich
The Web is the land of the skeptic, the cynic, the impatient, time-starved, information-overloaded consumer who is on a mission. The mission is to solve […]