How-To: 10 Tips for Launching a Solid Podcast

By Ste Drayton | May 18, 2008

Campaign studies by Podtrac and TNS found podcast advertising is three times as effective as “traditional” online advertising, and seven times more so than TV […]

Donation page optimization: Summary of learning

By Ste Drayton | May 18, 2008

Size DOES matter: Bigger donate buttons helped convert more donors Color can matter too: A vividly colored donation button can strongly boost donation page conversion…but […]

How to add stuff to wikipedia

By Ste Drayton | May 7, 2008

1) For legal reasons, we have to be very proactive on copyright violations. 2) You can’t license the use of copyrighted material on Wikipedia; only […]

How Little Do Users Read?

By Ste Drayton | May 6, 2008

http://www.useit.com/alertbox/percent-text-read.html Summary: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more […]

Want That Post to Go Popular? Here’s The Best and Worst Times to Post It

By Ste Drayton | May 6, 2008

Connecticut software developer Jake Luciani has run 10k items on Del.icio.us, Digg, Reddit and Mixx through the API of popularity ranking engine AideRSS to analyze […]

Right-Justified Navigation Menus Impede Scannability

By Ste Drayton | May 6, 2008

We know from eyetracking studies that users tend to rapidly move their eyes down the left-hand side of lists. People read the rest of a […]

Right-Justified Navigation Menus Impede Scannability

By Ste Drayton | April 29, 2008

We know from eyetracking studies that users tend to rapidly move their eyes down the left-hand side of lists. People read the rest of a […]

So You Want to Be a Manager—Seriously?

By Ste Drayton | April 25, 2008

By Jim Nieters Published: April 22, 2008 “A great leader can direct a team to produce the best work of their careers and tune their […]

A Blogging Policy for the Nonprofit Workplace

By Ste Drayton | April 17, 2008

By Pamela Fyfe • April 14, 2008 • Ask Rita in HR Employee blogging, like the use of the internet itself, is only likely to […]

The Secret to Getting People to Give: 15 Reasons Why People Donate

By Ste Drayton | March 28, 2008

You can email your donor base until you’re blue in the face. You can make your donate button larger than the vat of coffee sitting […]