Search engine Ranking Factors

By Ste Drayton | November 29, 2007

http://www.seomoz.org/article/search-ranking-factorsKeyword Use Factors The following components relate to the use of the user’s search query terms in determining the rank of a particular page. Keyword […]

10 YouTube tips to spice up your video

By Ste Drayton | November 28, 2007

YouTube is a great way to get your message out. The most viewed YouTube video ever, “evolution of dance”, was viewed more than 53 million […]

Question about blogs

By Ste Drayton | November 27, 2007

The thing to keep in mind is that blogs aren’t newspapers. Rarely, I think, will a blog (often operated by a single person with limited […]

Fair Use

By Ste Drayton | November 1, 2007

24. Quotes and Time Frames for Publicly Available Content ML: Is there a rule of thumb for quoting previously published, publicly available, reports and news […]

HTML Emails

By Ste Drayton | October 31, 2007

HTML email – you either love it or you hate it. Some love the simplicity of text-only emails, while others praise the flexibility and good […]

Email Design Guidelines for 2006

By Ste Drayton | October 30, 2007

Never use images for important content like headlines, links and any calls to action. Use alt text for all images for a better experience in […]

How to avoid having your email being mistaken for SPAM

By Ste Drayton | October 29, 2007

If you want to lessen your chances of being marked as spam avoid the following when creating emails: Using one or more lines of “YELLING” […]

Passive Voice Is Redeemed For Web Headings

By Ste Drayton | October 29, 2007

Summary: Active voice is best for most Web content, but using passive voice can let you front-load important keywords in headings, blurbs, and lead sentences. […]

Imminent Demise of the Page View

By Ste Drayton | October 18, 2007

Underneath the Internet advertising economy is a key metric that dictates how properties are valued and how online media is bought and sold – the […]

Seven Steps to Graphing Your Facebook Strategy

By Ste Drayton | October 9, 2007

This guest post is written by Dave McClure: startup advisor, angel investor, PayPal alumnus, and Master of 500 Hats. Dave is organizing next week’s Graphing […]