Author: Ste Drayton

Matt Howes I’ve found that understanding some of the mind’s cognitive biases can not only help nonprofit campaigners efficiently motivate our audiences into taking action […]

By Linda Bustos Are those really your conversion rates? Do customers actually find your site using that keyword? Are you sure that Digg story sent […]

Google Analytics is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was […]

Gest post bBMashable This post is a collaboration between Mashable’s Summer of Social Good charitable fundraiser and Max Gladwell’s “10 Ways” series. The post is […]

Learning and fun top the list. If idle hands are the devil’s workshop, the Internet is a pretty hot place. According to Ruder Finn, 100% […]

How Long Should Our E-Newsletter Be? Most nonprofit newsletters are way too long. Readers are expected to scroll, scroll and scroll some more. The reality? […]

The CRAP test is a way to evaluate a source based on the following criteria: Currency, Reliability, Authority and Purpose/Point of View.  Below are some […]

ood email writing is friendly and conversational. While there are certainly times where the newsy, facts-only journalistic style can work, most nonprofit newsletters should be […]

http://bokardo.com/archives/writing-microcopy/ by Joshua Porter  The fastest way to improve your interface is to improve your copy-writing. I remember the first time I realized how much […]

Having too many stakeholders on your website results in forcing your users to trudge through a confusing experience, where each laborious step results in frustration […]