Author: Ste Drayton

Summary: Users hate change, so it’s usually best to stay with a familiar design and evolve it gradually. In the long run, however, incrementalism eventually […]

By Thiemo Fetzer, September 14th, 2009 http://www.smashingmagazine.com/2009/09/14/how-to-integrate-facebook-with-wordpress/ Facebook is one of those Web phenomena that impress everyone with numbers. To cite some: about 250 million […]

Seth Godin, September 09 http://sethgodin.typepad.com/seths_blog/2009/09/the-problem-with-non.html=========================== The problem with non Non as in non-profit. The first issue is the way you describe yourself. I know what […]

Here’s a sneak peak of HSUS’s dashboard and what they are “listening” for. Brand – mentions of your nonprofit, including acronyms, misspellings, etc. Current Issues […]

by Neil williams (More about Neil) Control-A, Control-C, Control-V. Anyone can do that, right? So we can give our web publishing work to a few […]

Writing your ads specifically for an online audience brings dividends. Not only do well written job ads attract a greater number of applicants, but often […]

BY Ravi SawhneyThu Jul 30, 2009 at 12:50 PM Singer-songwriter Dave Carroll’s United flight had just landed when he heard a passenger behind him exclaim, […]

by Paul Boag I have reached the conclusion that most organizations have a blog simply because they feel they should. Many marketing departments fail to […]

Your customers couldn’t care less about your new look, your newdesign or whether your dog has just had kittens. “Hi Gerry,” the Air New Zealand […]

Someone sent me a magazine article about “what motivates kids to buy.” MTV Networks asked a group of young adults how they make purchasingdecisions. The […]