People like narratives. They understand them. Narratives also affect the way people process information. If you use stories to present information to consumers you can […]
Author: Ste Drayton
Benefits of Fast Iterations
Fail Fast A major benefit of fast iteration is you also fail fast. Failing fast means you invest less time in the things that don’t […]
Empowerment Divide
Participation inequality is one exponent of the empowerment divide that has held constant throughout all the years of Internet growth: in social networks and community […]
Usability Divide
Far worse than the economic divide is the fact that technology remains so complicated that many people couldn’t use a computer even if they got […]
Still listening
I know I said we should listen to our outraged users. But I didn’t mean we should ignore all our happy, contented users as well. […]
Thoughts on the Impending Death of Information Architecture
The simple idea that people’s actions model meaning better than a directory (even a flexible directory) is a critical step forward in thinking about the […]
5 Rules of Social Media Optimization (SMO)
For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best […]
Express pay may be the way
According to a 2005 Forrester survey, 43 percent of U.S. online consumers rely on PayPal’s services. Of these shoppers, 80 percent say they are more […]
The Order Process Tested
How can we improve? How can we simplify the online buying experience? To answer that question we need to examine 9 key principles. What are […]
How Many Holes Are in Your Bucket?
In a recent article, I explained how once a user arrives on a Web site, the conversion process becomes a “sales funnel.” At each step […]