The simple idea that people’s actions model meaning better than a directory (even a flexible directory) is a critical step forward in thinking about the […]
Category: Learn
5 Rules of Social Media Optimization (SMO)
For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best […]
Express pay may be the way
According to a 2005 Forrester survey, 43 percent of U.S. online consumers rely on PayPal’s services. Of these shoppers, 80 percent say they are more […]
The Order Process Tested
How can we improve? How can we simplify the online buying experience? To answer that question we need to examine 9 key principles. What are […]
How Many Holes Are in Your Bucket?
In a recent article, I explained how once a user arrives on a Web site, the conversion process becomes a “sales funnel.” At each step […]
20 Tips to Minimize Shopping Cart Abandonment
Industry research shows up to 75 percent of shoppers abandon their online shopping carts before completing the checkout process. I’m not sure how comfortable I […]
How to Avoid Abandonment of Your Online Payment Page
First, we ask customers to provide only their first name, email address, and shipping country on Step 1 of our two-step checkout process. We ask […]
7 Steps to Improve your Customers Buying Experience
Once you’re accepting credit cards online, there are several other ways that you can improve the buying experience, particularly for those who are new to […]
Get a 2nd Life
The Web has been the home for many virtual world communities over the past decade, but with the advent of broadband access and speedy PCs […]
Top Ten Mistakes of Shopping Cart Design
Chances are if any of these things happened to you in an actual store you would quickly leave your cart behind. However, these are only […]