Send Them Away, If You Want Them to Come Back
There are two main reasons why news sites are reluctant to send readers away by linking to third-party content. First, you shouldn’t send people away […]
Duplicate Content (Google)
Duplicate content. There’s just something about it. We keep writing about it, and people keep asking about it. In particular, I still hear a lot […]
Stories
“People tend to support nonprofits and the causes they champion because of an emotional connection. When you’re not trading in cold hard cash, your trading […]
6 Lessons We Can Learn From Barack Obama’s Online Marketing Strategy
Watching the US presidential coverage on the news always provides entertainment, especially considering how intense the democratic nomination was. While watching one of these segments […]
Negitive vs Positive Messaging
Borrowing from the health communication field, there are elements of Kim Witte’s research on fear appeals (also known as “scare tactics”) and her health risk […]
Does moderating comments on a website make the website owner more liable?
Jason Schultz: This is an important question that a lot of website owners have. The short answer under U.S. law is that you are right, […]
10 Ways Newspapers Can Improve Comments
The other day Bob Garfield had a good kvetch about dumb comments on newspaper websites on his show, On The Media, and I posted my […]
Web Community Management Tips
Mac Slocum Whether intentional or not, Bob Garfield from NPR’s “On the Media” reopened an old wound when he questioned the need for user comments […]
Communicators & websites
NEWS YOU CAN USE Giving control of a website to a communicator can be like giving a pub to an alcoholic. Writers and communicators have […]
The Long Wow
By Brandon Schauer, Adaptive Path Reprint from Adaptive Path, October 25, 2007 The Long Wow is a means to achieving long-term customer loyalty through systematically […]