80% of Marketers Say Viral Builds Awareness

By Ste Drayton | May 11, 2007

One of the major take-away messages from MarketingSherpa’s Viral Marketing 2007 survey, which was released in April, is that marketers who have done extensive work […]

http://www.cyberjournalist.net/news/004199.php

By Ste Drayton | May 10, 2007

washingtonpost.com has launched a new feature that pulls together all of a users’ contributions to article comments or discussion boards on an individual’s MyPost page. […]

Hitwise US News and Media Report (Excerpts)

By Ste Drayton | May 10, 2007

by LeeAnn Prescott The market share of visits to the top 10 News and Media websites declined by 3.8% from March 2006 to March 2007, […]

Tiny Bubbles: Social Media Explodes in a Thousand Small New Ways

By Ste Drayton | May 10, 2007

At is core social media is about human communications returning to normal levels of discourse that may have been forgotten in the push to cash […]

Why Invest in Social Features for Your Web Site?

By Ste Drayton | May 9, 2007

The runaway successes of YouTube, MySpace, and Flickr have completely changed the landscape of design. One huge change is the rise in socially-enabled web applications, […]

Web Analytics

By Ste Drayton | May 7, 2007

by Beth Kanterhttp://beth.typepad.com/beths_blog/2007/04/screencast_trea.html I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast […]

5 key characteristics of web brands

By Ste Drayton | May 7, 2007

Here are the five most important characteristics of web brands: Web brands are useful They have a clarity of purpose The embrace simplicity They interact […]

Key Reports in Google Analytic

By Ste Drayton | May 7, 2007

.Key Report #1: Referring Search Terms From Search Engines The report that tells you which search phrases people are using to find your site tells […]

THIN SLICING

By Ste Drayton | May 3, 2007

In his popular book, Blink: The Power of Thinking Without Thinking, Malcolm Gladwell, demonstrates that people make decisions based on extremely small amounts of information, […]

MTV.com redesigns, drops Flash for HTML

By Ste Drayton | May 1, 2007

http://www.cyberjournalist.net/news/004180.php About nine months ago, we went all Flash with our Web site. It was a technical marvel and it was indeed flashy. But, it […]