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 Ste Drayton

Ste Drayton

Seasoned Writer. Marinated Copywriter. Soaked in Digital.

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August 13, 2007

Feature Richness and User Engagement

Summary: The more engaged users are, the more features an application can sustain. But most users have low commitment — especially to websites, which must […]

Learn by Ste Drayton
August 10, 2007

Commenting on google news – follow up

http://www.google.com/support/news/bin/answer.py?answer=74123&topic=12285, The instructions are:  * How do I submit a comment to Google News? * If you have been mentioned in a story and you […]

Learn by Ste Drayton
August 8, 2007

New Global Study From MTV, Nickelodeon and Microsoft Challenges Assumptions About Relationship Between Kids, Youth & Digital Technology

The report found: Technology has enabled young people to have more and closer friendships thanks to constant connectivity. Friends influence each other as much as […]

Learn by Ste Drayton
August 3, 2007

Common Pitfalls of Building Social Web Applications and How to Avoid Them

In the last several years we’ve seen the rise and fall of many social web applications. While most of our attention gets paid to the […]

Learn by Ste Drayton
August 1, 2007

URL as UI

The URL will continue to be part of the Web user interface for several more years, so a usable site requires: a domain name that […]

Learn by Ste Drayton
July 25, 2007

Measuring site success

There is no mean average for time spent on a campaign style site. Just as with every other form of outreach, your audience will have […]

Learn by Ste Drayton
July 23, 2007

THE BEST WEBSITES ARE USEFUL AND UGLY

Functionality and usefulness are far more important to the success of your website than how nice and elegant it looks. The first time I saw […]

Learn by Ste Drayton
July 11, 2007

Nielsen Shuts Window on Pageview Rankings

Yahoo reports that Nielsen/NetRatings will be scrapping the pageview-based rankings system that’s long comprised the industry’s webpage yardstick, in favor of tracking the length of […]

Learn by Ste Drayton
June 27, 2007

Web Application Form Design

“Input elements should be organized in logical groups so that your brain can process the form layout in chunks of related fields.” –HTML: the Definitive […]

Learn by Ste Drayton
June 22, 2007

Web Site Surveys

I was making a survey in SurveyMonkey and found a Web site visitor template that may be a good start (look in the general business […]

Learn by Ste Drayton

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